Biases in Decision Making
10 Biases that distort our Decision-Making: Affinity Bias - We prefer people who are similar to us. In thinking, looks, and behavior. Reactive Devaluation - Automatically devaluing opinions from opposing sites or people you dislike. Illusion of Asymmetric Insight - We tend to believe our knowledge surpasses the knowledge of our peers. False Consensus Effect - We overestimate the degree to which others agree with us. The Ostrich Effect - The tendency to avoid negative (financial) information by pretending not to see it. Illusion of Validity - Our tendency to overestimate our ability to accurately interpret and predict outcomes. We draw conclusions to make a story coherent and then ignore possible alternatives completely. Hyperbolic Discounting - We are wired to prefer instant gratification. Even when offered significantly more in the future. Post-Purchase Rationalization - After a buying decision, we immediately erase all doubts and rationalize our decision. T